J.Crew, Store Launch, Hong Kong

Orient marked the opening of J.Crew’s first Hong Kong store with a brand activation in the atrium of ifc. To wow passersby, we installed five branded pop-ups in fluorescent-painted vehicles, emblazoned with “We’ve arrived’ and reminiscent of New York food trucks serving juice, popsicles, balloons and flowers to stimulate the senses and taste buds of the appreciative public.