Alfred Dunhill & Vacheron Constantin's 'Twin Villas', Shanghai

To celebrate the launch of these stunning 1920s villas as the new homes of two iconic retailers, Orient chose to tell their stories through the beautiful medium of Pigi Projection - large format scrolling projection usually used in theatre or opera. To transport the audience into their world, our designers translated motifs and textures integral to the luxury brands into a sequence of overlays exactingly illustrated to match the architecture of the neo-classical buildings, projected onto their façades. The practical benefit of this artistic direction meant there was no staging or lighting visible to the audience or to obscure the architecture, so the stores shone as the stars of the show.